Amanda Holloway  •  Philadelphia, PA  •  Ph: 609.369.9325  •  Email: hollowaygraphicdesign@gmail.com
Portfolio: hollowaygraphicdesign.com  •  LinkedIn



SUMMARY

Remote contract designer specializing in healthcare, medical, and wellness communications with 10+ years of experience translating clinical information into a variety of visual experiences. 8 years working within agency and in-house environments across regulated industries including medical devices, physician education, multi-facility health systems, and direct-to-consumer wellness. Proven track record of 90% first-round approvals and long-term client retention across healthcare and medical organizations.

Enterprise clients served: Methodist Healthcare System, Viveve Medical (medical device), CLI Global Society (physician conferences), Memorial Hermann-Texas Medical Center, ALTA Health Group / HealthMate Media (health and wellness), General Dynamics (aerospace/defense), Dine Brands (IHOP and Applebee's), Booz Allen Hamilton (government consulting), Schlumberger Indonesia – (SLB) (global energy).

SKILLS

Marketing & Advertising: Social Media: content and design, Digital Ads, Google Analytics, PPC Advertising Print and Medical Publication Design: Brochures, Patient Education Materials, Physician Collateral, Catalogs, Magazines, eBooks, Posters, Signage, OOH, Packaging

Presentation Design: PowerPoint, Google Slides, Keynote — Physician Decks, Scientific Conferences, Executive Presentations, Templates

Data Visualization & Infographics: Clinical Data, Graphs, Charts — Adobe Illustrator, InDesign

Branding & Visual Identity: Brand Development, Style Guides, Brand Guidelines, Copywriting, Figma

Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), After Effects, Premiere Pro

AI Content Creation & Production: Imagery, Videos, Motion Graphics, Animation, 3D Mock-ups, Sora, Claude.ai

Web / Digital: HTML, CSS, JavaScript, UI/UX, Figma, Canva

Project Management: Microsoft Teams, Asana, Slack, SharePoint (DAM), Wrike

PROFESSIONAL EXPERIENCE

Please note: Positions are listed in order of relevance to healthcare and medical communications, not chronologically.

Senior PowerPoint Designer
September 2020 — Present
Vellian Group, Inc. | Orlando, FL | B2B
Lead end-to-end design of high-volume, high-urgency physician presentations for the CLI Global Society annual medical conference, attended by 1,500+ physicians. Translate complex medical data, awkward infographics, charts, and graphs into polished, fully branded decks under extremely tight, fast-paced deadlines.

• Highlight: Designed 40+ fully-branded physician PowerPoint educational presentations (25–35 slides each) in one week. CLI Global Society

• Provided supporting conference collateral including posters, hall banners, email templates, online registration and landing pages aligned with CLI Global Society branding.



Graphic & Visual Designer
March 2019 — March 2020
Viveve Medical, Inc. | Denver, CO | B2B & DTC
Redefined brand identity and redesigned physician and patient-facing assets during a full corporate rebrand. Served as creative lead in collaboration with the marketing manager on visual content from internal sales materials to external campaigns. Viveve Medical, Inc.

• Produced 40+ high-impact marketing pieces: brochures, PowerPoint templates, digital ads, and print collateral aligned with new brand guidelines.

• Translated treatment outcome data into patient-facing infographics and social media posts with clear CTAs, boosting patient response rates.

• Equipped 100+ clinics for local marketing success by developing Best Practices training guides covering website design, SEO, Google Ads, and paid Facebook advertising.


Art Director and Lead Designer
April 2015 — Present
ALTA Health Group - HealthMate Media | New York, NY | DTC
Head of creative direction and branding across multi-channel healthcare and wellness projects including digital, print, and video campaigns. ALTA Health Group

• Defined complete visual identity for ALTA Health Group (logo, website, packaging, social media assets) tailored to senior and assisted living demographics.

• Highlight: Cut Facebook paid ad costs to 10–11¢ per click by developing targeted motion graphics and video ads for HealthMate Media's campaigns across Meta, LinkedIn and YouTube. "27 Pounds of Pizza a Year?"

• Created full design system and publishing prep for the Little Red Book wellness website and publication, including branding, layout, and Substack UI with original illustrations.

• Currently developing UX/UI site for health and wellness partner Mission Nutrition, featuring narrative-driven videos and AI-generated voiceovers: Mission Nutrition



On-Call Social Media Content and Digital Designer
February 2021 — Present
Wicresoft International, N.A. — T.A.S. | London, England & Bellevue, WA | B2B & DTC
Design high-impact social media ads for national brands across Meta and Google platforms, collaborating with cross-functional teams and consistently securing 90% approval on first iteration.

• Drive engagement across recruiting and consumer campaigns for Methodist Healthcare of Texas, General Dynamics, IHOP, Applebee's, and Chuck E. Cheese, tailoring content to each brand's audience and goals.

• Highlight: Designed and launched General Dynamics' Summer Camp social media campaign, later adapted into a PowerPoint presentation. General Dynamics Summmer Camp

• Collaborate with art director, marketing manager, and social media manager on campaign strategy. See more: Social Media

Art Director and Producer
July 2018 — Present
LINK Magazine for Counselors | Houston, TX | B2B
Direct creative and production for a nationally distributed, biannual 68-page print and digital magazine targeting educators and counselors. Online version: LINK Magazine Spring Edition 2026

• Refreshed overall design: layout, typography, visual strategy, illustrations, and final delivery for print and digital editions.

• Highlight: Reduced page count from 84 to 68 by replacing lengthy copy with infographics and data visualizations, saving print costs and enabling a 20% increase in advertising rates as subscriber numbers rose.

• Export InDesign production-ready files in compliance with strict print vendor specifications.



Art Director, Website & Brand Designer
April 2018 — March 2020
Intrinseco, Inc. | The Woodlands, TX | B2B
Full-scale rebrand and web transformation for a 10-year-old IT SaaS consulting firm, delivering a responsive, WCAG-compliant website and updated visual identity. Intrinseco, Inc.

• Created PowerPoint explainer presentations for software development process introductions.

• Increased client visibility by launching LinkedIn and YouTube channels and repurposing PowerPoint decks as MP4 videos.



Freelance Graphic & Multimedia Designer
January 2015 — March 2018
DTC & B2B | Nationwide
End-to-end design execution for clients across healthcare, oil and gas, government, tech, and the arts in deadline-driven, multi-format campaigns. https://www.hollowaygraphicdesign.com (select "Industries" from the main menu).

• Secured high-profile clients including Booz Allen Hamilton, Schlumberger (SLB), and Lower Manhattan Arts Council through a reputation for precision and speed.

• Maintained a 5-star rating on Elance for complex, industry-specific creative delivered on tight deadlines.


EDUCATION

University of South Florida — B.A., Fine and Applied Arts
Certifications:
• Mobile UI/UX Experience
• Figma UX/UI Design Essentials
• Product Design (Udemy)
• Adobe GO TRAINERS Seminars, Los Angeles, CA

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Holloway Martin Creative

Philadelphia, PA

609.369.9325
E-mail

Hello@HollowayGraphicDesign.com